Monday's announcement marks the third time in six months that a mega outdoor retailer has stepped foot into the greater-Chattanooga market.Earlier this year, two other outdoor giants -- Gander Mountain and Cabela's -- made similar moves."We are always pleased to see economic development taking place in our city, but when it's a company with the superior reputation and potential impact of Bass Pro Shops, it is especially significant," said East Ridge Mayor Brent Lambert.
Imbibe hopes to offer wines that currently aren't available at other liquor stores in Chattanooga by going beyond what's offered by area distributors.
In January, Gander Mountain announced that it was opening a 50,000-square-foot store in Hixson's Oak Park Town Center off Highway 153.
It is the fourth Gander Mountain store in the state, after Knoxville, Jackson and Nashville. Following that announcement, in February Cabela's announced that it will be opening a store in Fort Oglethorpe, Ga.
"Our goal is to make you feel more like you're in a boutique than a liquor store." Renovations are underway now in the building that's just south of West Main Street in Chattanooga's hip, up-and-coming Southside neighborhood.
It formerly housed an advertising consulting business. John's Restaurant, is managing partner in Imbibe, a new 8,000-square-foot liquor store that will have the feeling of a wine boutique at 1616 Broad St. The liquor store will offer wine at a wide range of prices, from several hundred dollars a bottle for high-end Bordeaux and Napa Valley offerings stored in a cold room to bargain bottles in the to range.